Frequently Asked Questions

How long does it take?

A simple two minute explainer might take about 6-8 weeks. A few shorts might take 3-4 weeks. Logo animation could be just a week. Complexity and communication are the key factors which affect timelines. Higher quality and longer review periods can extend timelines. I can create a bespoke quote and schedule for your project.

How much will it cost?

It depends on a number of factors including duration, complexity, style, number of assets to be created, time to deadline and video use and reach. If your budget is tight, let me know and I can create a custom solution for you.

How does it work?

Animation requires a structured approach. You can get an overview of the whole process at the bottom of this page. You will be involved at every stage to ensure what we create aligns with your vision.

What's a motion toolkit?

A motion toolkit is a portfolio of moving assets which can be used to enhance all your online or moving image content. It can include things like a looping logo animation, idents, lower thirds, title sequences and channel trailers.

I have a tight deadline, can you make something quickly?

Together we can work out what’s possible within the time you have and create a tailor-made solution for you that is achievable within your deadline.

My script isn't finished, can you help me?

I have years of experience writing animation scripts and helping clients get their points across in the text as well as imagery. I can support you in script development to ensure it’s powerful, succinct and memorable.

How do I procure a voice over, music, and sound?

I can curate a selection of voices and stock audio tracks for you to choose from. For specialised needs I work with Chris Black to create audio idents and music.

I don't have a clear brand identity. Can you help me?

I can provide branding and logo design for the purposes of the motion we produce together for an additional fee.

Can you provide batches of shorts for a campaign?

Yes. I can create bespoke individual shorts or templated batches in which some data changes, like the product or location. A popular way to work is to create one long form video from which we extract snippets for distribution via social media.

The Animation Process

The animation process follows the same general structure no matter what the final deliverables are. Click the arrows below to find out more about each stage.

Pre-production

Strategy

Together we define what success looks like for you and how we can best achieve it with motion.

Script

We can work with a script you have already written or create something together.

Style

We explore the look and feel of the animation together. I can guide you through different options though mood boards, style frames and character sheets to show you what the animation will look like.

Storyboard

I create a visual storyboard to demonstrate how the images will flow with the script. It contains direction for action and audio descriptions. This stage includes asset preparation for animation.

Production

Voice

I supply a range of voice talent from which you can choose your desired speaker for the animation.

Animation

I bring all the assets to life with motion, adding transitions and characterful movement to create something memorable.

Sound Design

I supply music options and curate sound effects to enhance the animation. These need to be carefully mixed with the voice over to be the right volume.

Sign-off

When you are happy with the completed animation, it’s signed off and delivered.

Post-production

Re-format

At this stage we can reformat your piece into different aspect ratios, create cut-downs for social media and add subtitles if required.