Your logo should be moving
In a world where people interact with your brand primarily through screens, a logo animation is a must-have.
When you ignite your logo with motion, you imbue life and character into this fundamental brand reinforcer, firmly planting it in people’s memories.
A multi-purpose asset
A logo animation can be re-used in a variety of different contexts, from social posts to product videos.
It can enliven your website and catch people’s eye in search results.
It can be used in internal communications as an email footer.
A logo animation brings consistency to all your video content in a striking and memorable way.
What about your motion toolkit?
The logo animation is the core element of your brand’s motion toolkit.
A motion toolkit is much like traditional brand guidelines, but it defines how your brand moves and provides templates to enhance any video content you produce.
Depending on the brand’s needs they can include things like:
- Logo animation
- Social media post templates
- Lower thirds
- Title sequences
- Idents
- Channel trailers
See some industry leading examples at Pinterest, Mailchimp and SeatGeek.