Your logo should be moving
In a world where people interact with your brand primarily through screens, a logo animation is a must-have.
When you ignite your logo with motion, you imbue life and character into this fundamental brand reinforcer, firmly planting it in people’s memories.
Reinvigorating A
Heritage Brand
Oberheim is a pioneering synthesizer and music technology company. Their logo and mascot the “Trucking Note”, inspired by the art of Robert Crumb, has been a constant through the company’s history since it’s formation in 1969.
I finally brought it to life, complete with a funky double bounce walk.
It now appears in all Oberheim product videos and is single-handedly making sales of it’s own:
Nice animation of your logo. I'm probably going to buy it just because of that. Fist bump somebody in marketing for me.
A multi-purpose asset
A logo animation can be re-used in a variety of different contexts, from social posts to product videos. It can enliven your website and catch people’s eye in search results. It can be used in internal communications as an email footer.
A logo animation brings consistency to all your video content in a striking and memorable way.
Scale with a full toolkit
The logo animation is the core element of your brand’s motion toolkit. A motion toolkit is much like traditional brand guidelines, but it defines how your brand moves and provides templates to enhance any video content you produce.
Depending on the brand’s needs they can include things like:
- Logo animation
- Social media post templates
- Lower thirds
- Title sequences
- Idents
- Channel trailers
See my motion branding for Andew Gold’s YouTube channel which helped him grow to hundreds of thousands of subscribers.